Used game retailers respond to ‘Project Ten Dollar’
It’s unsurprising that most game retailers who dabble in the pre-owned market feel jilted by an initiative EA CEO John Riccitiello calls “Project Ten Dollar” — after all, it was designed to reclaim some of the revenues earned by secondhand sellers. A number of representatives from used game retailers recently spoke to GamesIndustry (login required) about the perils EA faces by bundling DLC redemption codes with new copies of the publisher’s games
Read this article:
Used game retailers respond to ‘Project Ten Dollar’
Tags: dlc, electronic-arts, Gaming, pre-owned, retail, sales, UMKZ, used-games