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Ubisoft’s Guillemot not trippin’ about franchise fatigue

Ubisoft’s current focus to iterate its ” major franchises ” seems to expose its key brands to franchise fatigue and, with it, dwindling sales — just look what happened to sales of Guitar Hero and Tony Hawk when Acitivsion implemented a similar strategy. However, Ubisoft CEO Yves Guillemot remains unconcerned about so-called franchise fatigue, as he emphasized today that the publisher’s goal is to “increase and come out more often” with games.

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Ubisoft’s Guillemot not trippin’ about franchise fatigue

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This entry was posted on Tuesday, February 9th, 2010 at 22:35 and is filed under Gaming, UMKZ.
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